For Immediate Release
22 July 2019
MST RECEIVES NATIONAL MARKETING AWARD
Monterey-Salinas Transit (MST) is pleased to announce that it will be presented with the 2019 American Public Transportation Association’s AdWheel Grand Award for its educational marketing campaign to inform passengers and future riders about RealTime bus arrival tools. The AdWheel Awards recognize marketing and communications efforts that raise awareness of the value of public transportation. APTA received over 300 entries from public transportation systems and businesses and there were only 12 grand award winners. The award will be presented to MST at the TRANSform Conference in New York City in October.
Launched in 2017 and continued through today, the educational campaign informs existing and future riders about how taking the bus is easier with real-time bus arrival information. Whether by App, text, or phone, MST RealTime takes the guess work out of knowing when the next bus will arrive. MST’s multi-media campaign topped a field of over twenty entrants from communities large and small across America.
“We are really pleased to be recognized for our hard work and the efforts of our local partners; WellmanAd, Tam Communications, and Springboard Design, in producing the campaign” said Carl Sedoryk, General Manager and CEO. “And, our riders have responded by continuing to use our RealTime tools at more than expected rates. Usage of the Transit app has increased by 83% between launch in August 2017 and June 2019.”
For more information, visit www.mst.org or call Monterey-Salinas Transit toll free at 1-888-MST-BUS1 (1-888-678-2871). For RealTime bus arrival information, text “Next” and your four-digit bus stop ID (example, “Next 9103”) to 25370, call 1-888-MST-BUS1 with your four-digit bus stop ID, download the free Transit App, or use Google Maps. Follow twitter.com/mst_bus for the latest service alerts.