FOR IMMEDIATE RELEASE
28 August 2017
MST Introduces ‘Ride the 40’s on Us’ with Free Fare Weekends
Monterey-Salinas Transit (MST) will begin free weekend service during its ‘Ride the 40’s on Us’ ridership and marketing campaign. Starting September 2, all buses on lines 41, 42, 44, 45, and 49 in Salinas will be free on weekends and holidays. The free fare on weekends will continue for a year, ending August 31, 2018.
MST received a California Climate Investment Grant to help promote transit ridership and to benefit disadvantaged communities. Another goal of the Climate Investment Grant is to reduce greenhouse gas emissions by increasing the number of people who ride transit over driving alone.
“Past marketing and ridership efforts in Salinas have proven successful and we hope that this campaign will attract new and casual riders to transit” says Carl Sedoryk, general manager/CEO. “And with our new RealTime bus arrival tools, taking transit is easy. We hope that Salinas residents take this opportunity to ride MST for free!”
For more information, please visit www.mst.org or call Monterey-Salinas Transit toll free at 1-888-MST-BUS1.