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Strategic Goals 2018-2020

1) Develop and Maintain Adequate and Stable Long Term Revenues

Maintain public/private and public/public partnerships, fare-pricing strategies and revenue generation from the use of MST assets as a means to generate the revenue required to construct needed capital facilities, purchase vehicles, sustain current and future transit services, and maximize the value of MST services to the community.

Through education and advocacy, encourage policy makers and the general public to enact legislation at local, state and federal levels to provide sustained revenue sources that will support the future growth of Monterey County’s public transportation system.

2) Provide Quality Transit and Mobility Management Services

Develop and implement services, infrastructure, and technologies to meet and exceed the expectations of customers and maximize the value of MST in the community. Continue to explore and implement new technologies and practices that enhance the overall customer experience, improve safety and sustainability, reduce costs, attract new customers, retain existing customers, and motivate employees.

3) Maintain board protocols and best practices to achieve effective and efficient board operations and board meeting management

Offer training and orientation for board members and provide concise reports that result in a well-informed, well-satisfied, participatory policy governance board.

4) Promote policies and practices that encourage environmental sustainability and resource conservation

Implement economically sound and environmentally-friendly resource conservation policies that reduce dependence on scarce natural resources and the potential for negative impacts on our environment.

5) Educate the public on MST services through promotion, communication and advocacy

Attract new riders and improve community support for MST by utilizing effective marketing, promotion, and communication techniques and by applying greater focus in meeting individual community and stakeholder needs.

6) Promote organizational values to maintain high quality relationships with MST employees, contractors, vendors, board members and community stakeholders

Promote individual and organizational safety, efficiency and effectiveness, and enhance the satisfaction of our customers, employees, partners, board members, and other key stakeholders.

7) Maintain industry leadership for like-sized agencies within California and the United States

Develop and implement programs and practices that distinguish Monterey-Salinas Transit as a leader within the public transit industry.