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Why Bus Advertising?

mcdonalds-cheeseburgerMST’s moving billboards are a great way to reach the nearly 500,000 residents of Monterey County. MST also serves Gilroy, Morgan Hill and San Jose in Santa Clara County and Watsonville in Santa Cruz County.

In addition to this year-round population, there is an estimated seven million annual visitors to our beautiful Central Coast. This is your audience when you choose to advertise on MST’s bus fleet.

In addition to these impressive numbers is the wide demographic profile of the County. Your business is exposed to the entire range of the population.

MST’s fleet of 99 buses travel more than four million miles each year in a 280-square-mile area. This enables your message high visibility while moving around the market like no other advertising venue.

Interested in on-board advertising? MST’s annual ridership is 4.5 million passenger trips—or more than 14,000 riders each weekday.

To reserve advertising space or confirm space availability, call Chris Chidlaw of Chidlaw Marketing at (831) 641-0657.

Ad Rates

Rates are per ad, per month net. Production and mounting costs include labor and materials, and will be quoted at the time of contract. To reserve advertising space or confirm space availability, call Chris Chidlaw of Chidlaw Marketing at (831) 641-0657.


King (30” x 144”)$380
Queen (30” x 88”)$195
Tail (21” x 72”)$170
Shelter (68” x 47”)$430
Mini Bus (21” x 72”)$200

3 MONTHS RATE (per month)

King (30” x 144”)$360
Queen (30” x 88”)$185
Tail (21” x 72”)$160
Shelter (68” x 47”)$405
Mini Bus (21” x 72”)$185

6 MONTHS RATE (per month)

King (30” x 144”)$340
Queen (30” x 88”)$175
Tail (21” x 72”)$150
Shelter (68” x 47”)$385
Mini Bus (21” x 72”)$170

12 MONTHS RATE (per month)

King (30” x 144”)$320
Queen (30” x 88”)$165
Tail (21” x 72”)$140
Shelter (68” x 47”)$365
Mini Bus (21” x 72”)$155


Car Cards are 11” Tall x 17” Wide.
Rates below are per card.

QUANTITY1 Month3 Months6 Months12 Months
10 Cards$12.00$11.75$11.50$11.00
11-20 Cards$11.00$10.75$10.50$10.00
21+ Cards$10.00$9.75$9.50$9.00

Nonprofit organizations receive two months of advertising for the price of one. Offer restricted to space availability.

Mechanical Requirements

Advertiser is responsible for design, production and printing of posters. MST will provide mounting in order to simplify shipping and delivery of posters.

Exterior posters are to be printed on 4 mil. Flexcon Busmark adhesive-backed vinyl. All ads must be mounted to 5 mm. Coroplast. Ads are to be mounted as one piece. Coroplast must be cut to the exact size of the bus ad frame. All four corners of mounted ad are to be trimmed at a 45° angle. Ad frame dimensions can be found above next to the rates.

Live areas should be no closer than 2” from all four borders to allow for frame.


Mounted ads must arrive at MST a minimum of three days prior to start of ad campaign. Unmounted ads must arrive at MST a minimum of 14 days prior to start of campaign. Drop ship location for printing and/or mounting is available on request. Do not ship unmounted ads to MST. Mounted ads may be shipped directly to MST at: One Ryan Ranch Road, Monterey, CA 93940.


A deposit equal to one month’s payment is due in advance to reserve space. Succeeding months are billed at the beginning of each contract month and are payable upon receipt. The deposit will be held until the end of the contract term and will be applied to the final month of the contract. Non-payment will result in immediate removal of signs and cancellation of contract.

Posters become the property of MST. Used posters are disposed of after their contract has expired and will not be returned to clients or designers/artists nor will they be stored by MST. New vinyl posters are required to resume advertising following any break between advertising periods.


MST does not accept political, religious or sexually explicit advertising, nor does MST accept alcohol or tobacco messages. All advertising must comply with MST’s advertising policy.

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MST Bus Stop Shop
201 Pearl Street
Monterey, CA 93940

Salinas Transit Center
110 Salinas Street
Salinas, CA 93901

Marina Transit Exchange
280 Reservation Road
Marina, CA 93933

Monterey Mobility Management Office
150 Del Monte Avenue
Monterey, CA 93940

Salinas Mobility Management Office
247 South Main Street
Salinas, CA 93901
Hours by appointment only.

Administrative Offices
One Ryan Ranch Road
Monterey, CA 93940

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